Many homebuyers comparing DEV Signature One are also evaluating premium villa communities in the same Rajendranagar–Shamshabad corridor. But how much of that decision comes down to the home itself, and how much comes down to location and connectivity?
In this conversation, Sanjay Kumar Bansal (Managing Director, DEV Developers) joins Devansh Bansal to discuss commute realities, road access, and the relationship between land cost and villa pricing.
A few key moments that set the tone for the conversation:
• How distance from the ORR and daily road access could affect the ownership experience between a villa and DEV Signature One
• Why traffic and connectivity assumptions should be evaluated before a large residential community is fully occupied
• What current land values in Rajendranagar may reveal about the pricing structure of premium villa projects
Watch the full interview to hear Sanjay Kumar Bansal’s perspective on connectivity, land economics, and the factors homebuyers should evaluate beyond the brochure.
Devansh Bansal:
Rajendranagar is a micro market.
Sir, we have had a lot of potential clients recently comparing DEV Signature One with a few high-end villa projects being constructed in this same location, although on an internal road about 2 kilometers away from the National Highway.
For maybe 300-plus families who might be driving out of that gate every morning, what does that actually mean for them on a daily basis?
Sanjay Kumar Bansal:
As I said, it’s not an apples-to-apples comparison, but we have to compare because the client has to choose either a villa 2 kilometers inside from the highway or an apartment on the highway.
So first, for the villa, you have to look at what is the land value inside. I was told, and I’ve seen personally also, that whichever gated communities these are, they are charging at least two to three times the land value after removing the cost of construction.
So you are already paying a lot of premium, and the surplus is not being passed on to the customers.
While compared to us on the highway, the developers’ surplus is going to the customers.
Second point, you have to look at not just the 2 kilometers. How wide is the road?
Again, I’m on a 250 feet road. It takes just a few minutes to reach the ORR or the airport.
Unlike if you’re on a 40 feet road and you have a railway crossing. If 300 families means 1,000 cars moving out daily from only one community, and the railway crossing is not an underpass, then all these factors are what you make your decision based upon.
Whether you want a villa, whether all the amenities are there or not—apples to apples, you have to compare.
So the infrastructure and the connectivity make a lot of difference according to me.
Devansh Bansal:
I do agree with you, but my family still comes and tells me, “I want my own house. I don’t want to stay in an apartment.”
They still very strongly favor a villa over an apartment. How would you react to such claims?
I’d just like to add one more point before you answer.
All these families are slightly larger families, with multiple generations living in the same house. They might need multiple floors.
What can we do to communicate to them that Signature One is the right project for them?
What do we have over a villa?
Why would they pick DEV Signature One over any such villa project in the same location?
Sanjay Kumar Bansal:
As you are aware, our last villa project delivered last year. We got the OC and it got a national award.
A lot of my customers from there have moved to DEV Signature One.
Because if you look at the budget, the ticket size, and the nuclear family structure—even when there are two brothers, a father and a son—we have so many customers where we can customize units into duplexes.
They can be on different floors, they are together, and they are happy also.
If you are in a villa, then you have to go inside, use the common lift space, move up and down, and there is only one kitchen.
So the planning is altogether different.
I have seen this from my clients. We have more than 140 clients now in Signature One, and most of them are end users in our case.
We don’t have a lot of investors unlike other projects.
So this is more convenient, more budgeted, and easier to maintain compared to a villa.
But for a few people, traditionally, maybe my father would still say, “I want to go there.”
So it’s their choice.
Devansh Bansal:
Okay, so you’re being fair.
A villa still has its own benefits.
But just to summarise the point that you were trying to make: we do have duplexes in this project, and any two units can be converted into a sky villa or a duplex to service families with different needs.
Sanjay Kumar Bansal:
Correct.
Devansh Bansal:
Okay. Thank you.
